Built on cutting edge tech
We use cutting edge AI to get a deep understanding of traveller preferences and deliver personalised, right time, right channel messages designed to optimise conversions.
Data ingestion & Processing
We start by ingesting data from multiple sources, including historical bookings, live trip information and company policies to get a clear understanding of each traveller and where the opportunity for retargeting lies.
Our state of the art AI then builds recommendations that are both personalised to each user and optimised for time and channel, to ensure conversion rates are maximised.
Feedback loop & training
We track message and platform interactions and combine this with direct and indirect customer feedback to help fine-tune the recommendations for next time so they are always improving.
Dave Bishop Commercial Director, Gray Dawes Travel